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The teal strategy team

Tanya Copeland

Tanya loves to turn complex problems into simple, intuitive solutions for growth.  With over 15 years experience in growth strategy at Added Value and Kantar Consulting, Tanya is our portfolio strategy guru, and a trusted partner to help crack strategic opportunities related to category demand.  Her experience spans clients from FMCG to telco, always working to extract the actionable solution from complex data. 

Lynne Gordon

Lynne is passionate about brands and driven to create consumer-led solutions with real business impact.  With over 20 years experience in commercial marketing at P&G, Nokia and Kantar Consulting, she’s our brand fixer, helping you crack brand challenges as diverse as category strategy, breakthrough innovation, and capability-building.  She loves turning insight into action plans, and working with your own teams in the trenches to crack great solutions together! 

Harvey is a rather extra-ordinary duck.  He’s curious and a little eccentric, adding his own unique perspective to our work.  A little judgemental, getting Harvey’s quack of approval isn’t easy– he’s quick to reject the mediocre or boring, but keen to help us elevate work from good to great.

Got a question?

Mail Harvey 

A collective of the best minds

We collaborate with the best to crack any strategic challenge.  Experienced thinkers & practitioners in retail, Africa, research delivery, insight and beyond – all experts in their own right, and ready to be part of building breakthrough solutions.